Within 9 months of its launch, the Fantasy Cricket site Dream11.com has signed over 450,000 registered users with over 9 million page views per month. These users are spending an average of 16-20 minutes on the web site per visit. We thank the Wall Street Journal for this facts and for publishing the lovely article A Wicked (Virtual) Googly by Nando Di Fino on the WSJ website.
Dream11.com game – source WSJ article
This article is not just sports but about sports business as well. After all, its tag line says “What Fantasy Veterans Can Learn From a New Cricket Game Catching On in India.”
Only sports aficionados can appreciate the scale of Cricket madness in India. Add to that the explosive growth of internet in India and you have the potential for a great business in Dream11,com. As the WSJ article writes, “if just 5% of Indians decide to try fantasy cricket, the number will double North American fantasy sports participation. And if it works in India, there are cricket fans in England, Australia, South Africa, and the Middle East”.
Read this article to get the real flavor of Dream11.com. Thank you Nando Di Fino and WSJ.com for this article.
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